Established as a way for Toyota explore new products and procedures, and to better serve a younger demographic, the Scion brand will be returning to its parent company, beginning in the fall of 2016. Toyota announced the news via press release, yesterday.
During its 13 years as the youngest brand in the industry, Scion sold more than one million vehicles, with 50 percent going to customers under the age of 35...
We welcome Scion customers to Toyota. Beginning in August, Scion’s youth-oriented cars will join the Toyota line-up https://t.co/drWtWb6LCI
— Toyota USA (@Toyota) February 3, 2016